Web Design, PPC and SEO Shetland
Website Design, Software Development, Advertising & Marketing in Shetland
As Web Design, Software / App Development, Advertising & Marketing specialists we are proud to have been serving businesses large and small around the World for over 18 years, while retaining a particular affinity with and understanding of the requirements of businesses operating in and around Shetland.
If you are undertaking a website development or re-development project, you need a combination of creativity, real-world business experience and commercial, technical expertise - The most aesthetically pleasing website in the world is useless if it doesn't function correctly and deliver a return on your investment and even the most advanced site is unlikely to gain much user engagement if its design is under-par - At Primo Interactive we pride ourselves on providing a genuinely holistic service from customer acquisition, through conversion and optimisation to continued business growth.
Not all Website Designers in Shetland are the same
Unlike with some other providers, all websites produced by Primo Interactive feature fully compliant code, optimised according to the latest search engine guidelines to boost your website's search engine ranking positions, maximise the visibility of your site and attract the highest possible number of targeted customers.
We seek to establish long-term business relationships with our clients, not just to sell you a cheap website and then disappear when things start to go wrong - We will not take a website development commission unless we are absolutely confident that we can meet, or exceed your requirements on an ongoing, long term basis.
If you are a business owner in Shetland looking for top-notch web design, development, and marketing services, you should consider contacting us. We are a team of professionals with years of experience in the industry, and we have a proven track record of delivering high-quality services to our clients. We are able to offer competitive rates and flexible packages to meet your business's specific needs. Additionally, our team is always up-to-date with the latest technologies and techniques, ensuring that your website is modern, functional, and effective. We understand the importance of a strong online presence for businesses in today's digital age, and we are dedicated to helping you succeed. By choosing us for your web design, development, SEO and PPC needs, you can trust that you are in capable hands.
Having trouble getting a Web Design Quote in Shetland?
We know from past experience that obtaining web design quotations can be a frustrating, time-consuming experience. At Primo Interactive we make the process stress free by providing no-obligation consultations, proposals and quotations prior to any commitment - Contact Us to find out more.
Our Development Process
Our development methodologies are based around the digital marketing lifecycle:
- Customer Acquisition
- Prospect Conversion
- Process Optimisation
- Business Growth
SEO Shetland
Search Engine Optimisation (SEO) is the process of improving the visibility of a website in organic search engine results. As a business, SEO can be an effective way to increase the visibility and reach of your website, and as a result to drive targeted traffic to your site. It is important to approach SEO strategically and to invest time and resources in building a strong foundation for success. As experienced SEO professionals, we have been helping businesses in and around Shetland with their search engine optimisation since 2006. Contact Us today to trust your SEO project to the local experts.
We have solutions to suit businesses of all sizes, from owner-run micro-enterprises, through SMEs to multi-nationals and will always provide you with clear, jargon-free information, enabling you to make informed decisions throughout.
“There are plenty of businesses in Shetland with badly designed websites. Don't let yours be one of them. Stand out from the crowd with a professional web presence from Primo Interactive.”Andrew Roberts, Managing Director
Why choose Primo Interactive?
We help businesses of all sizes to promote and sell their products and services online. We do this by attracting large numbers of targeted visitors and optimising their conversion from visitor to customer.
All our development projects follow proven methodologies, which provide clarity and security throughout the creative process. At all stages you will have access to a dedicated, secure client extranet, providing real-time progress monitoring, prototyping and usability testing.
Standards Compliance
In order to compete in today's online marketplace, your website needs to be easy and intuitive for the customer to use, while providing powerful functions and features.
In order to achieve this balance, we develop websites using fully compliant code and using a variety of technologies to ensure that your website will be available to the widest possible audience as well as being easy for search engines to navigate and index.
Contact us today to arrange a free, no-obligation consultation, following which you will be provided with a full, no-obligation project proposal and quotation.
More About Shetland
Shetland: Gateway to Business, Technology and Design
Shetland is a remote archipelago located at the northernmost extremity of the United Kingdom between the Scottish mainland and the Faroe Islands. Its 30 inhabited islands, along with many smaller uninhabited ones, have a rich cultural heritage and comprise the Shetland Islands Council area, a unitary local government created in 1975. The islands have long served as a crossroads between Scotland and Norway, and as a gateway to the North Sea region and beyond. With a population of 22,454 as of the 2021 census, Shetland has a notable business, technology, design and entrepreneurship presence.
Business in Shetland
Shetland may be a remote and sparsely populated archipelago but the islands have a long business history that goes back centuries. Most industries and activities have been shaped by the archipelago's fisheries, aquaculture and farming. The sector, which accounts for more than 4,000 jobs, is the main area of employment and output, followed by the service industry, retail and wholesale. Fishing also remains the most significant employer, and therefore the primary contributor to the island's economy, along with the oil and gas industry, which is largely based in the capital Lerwick. In recent years, there has been a marked growth in the number of businesses within the islands, with many diversifying into new and innovative sectors and activities.
Technology
Shetland is an attractive destination for those investing in technology and communications infrastructure. The islands are connected to mainland Scotland by the interconnector cables Eg-A and Eg-B. Eg-B's capacity is 2 MW and Eg-A stands at 32 MW, connecting the island to the National Grid. Recently, Shetland Islanders voted overwhelmingly in favour of a £500 million renewable energy project. This project seeks to turn the islands into the centre of a renewable energy hub by creating a 'virtual power plant' that will be fuelled by energy generated from tidal, wind and solar power. The project will reduce the archipelago's reliance on fossil fuels and enable the clean export of up to 500 MW of energy to the national grid.
The Shetland Islands promote technological innovation and commercialisation through the support of an innovation centre. The centre was established in 2011 as a partnership between Shetland Islands Council, Highlands & Islands Enterprise and several local business companies to provide support to would-be entrepreneurs and tech start-ups in the area. In recent years, the centre has played a pivotal role in the development of new digital technologies and emerging industries within the islands. It is also home to a wide range of technology-related businesses, such as Shetland-based software firm, Shap Social Enterprises, which was established to develop software solutions and support social enterprise.
Design
As well as having a vibrant and flourishing technology sector, Shetland has a thriving and innovative design industry. The design sector mainly focuses on product development, software, animation and digital marketing. Shetland is also home to internationally renowned design companies such as Shetland Design and Architecture, Fender Design and Elvala Ltd, all of which have built impressive reputations by creating innovative designs for clients across the UK and world.
The local government also places a strong emphasis on the area becoming a recognised design hub. This has led to a surge in the number of businesses investing in the sector, including a significant focus on the development of community-led campaigns and projects that embrace both virtual and physical approaches to design. From murals, sculptures and outdoor installations, to a range of interactive exhibitions, Shetland boasts a wealth of modern and traditional designs throughout the islands.
Commerce
Shetland also has a strong and fast-growing tourist industry, which accounts for a significant portion of the islands' income. There are a vast array of diverse attractions to draw visitors, including the stunning scenery, heritage sites, abundant wildlife and fascinating history. Shetland also has an excellent transport infrastructure, providing numerous ferry and air links to the mainland and abroad. In recent years, there has been an effort to boost the islands' retail sector, which has resulted in the development of many innovative shopping complexes.
One of the largest is the Anderson Store, which was opened in 2011 and is home to a range of high-quality stores and eateries. The complex also houses a wide range of local companies, including Shetland Textiles, which make hand-crafted knits and garments. Further, the Shetland Fiddler's Society, which has its own museum in Lerwick, provides a unique look at the cultural history of the islands.
Entrepreneurship and Investment
The development of an entrepreneurial and investment-friendly environment in Shetland has been crucial to the islands' economy in recent years. The local government has introduced many initiatives to create a supportive environment for start-ups and small businesses, while the development of an innovation centre has been instrumental in supporting entrepreneurs. The centre includes workspace and mentoring support, and modern facilities such as 3D printing and rapid prototyping.
The government has also put in place various tax reliefs and support schemes for businesses wanting to invest in Shetland, as well as providing significant grants and funding for a range of business awards and events. Moreover, the launch of the Shetland Investment Fund in 2019 has provided the opportunity for local businesses to access capital from the government and private investors, with more than £15 million being made available for investment in local companies.
In addition, the islands benefit from Government subsidies for renewable energy, as well as a 10-year tax holiday to attract investment. This has enabled many new business opportunities to emerge, allowing local entrepreneurs to firmly establish themselves as leaders in their respective sectors.
Demographics
According to the 2021 census, the population of Shetland stands at 22,454, with 92.1% of the population having British or Irish nationality (21,177). Of these, 98.3% of the population identified as White British (20,892). The population is distributed across the islands, with the town of Lerwick having the largest population of 14,379. The second largest settlement is Brae with a population of 1,509.
Shetland is a predominantly rural area, and although the archipelago has seen a population increase since the beginning of the 21st century, the rate of growth has slowed in recent years. The islands are sparsely populated, with much of the territory being uninhabited. The majority of the population is concentrated in the town of Lerwick, which accounts for 65.1% of the total population of Shetland. The other main settlements are in the South Mainland, where 60.7% of the population live, and Unst, the northernmost island in the archipelago, with a population of 1,160.
Conclusion
The success of Shetland as a business, technology and design hub is a testament to the region's entrepreneurial and innovative spirit. Although the islands are remote and sparsely populated, they have become a focal point for new investment, service innovation and sustainable development. The future of Shetland therefore looks bright, and its commercial and technological development continues apace. The combination of its investment-friendly environment, growing population, and historic and cultural significance, make the Shetland Islands the ideal base for businesses looking to grow and develop.
More Towns & Cities in Shetland
Primo Interactive proudly serve businesses located in and around: Sand in Shetland.
