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Search Marketing

Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) Search Marketing

We help our clients sell more products and services online, improve efficiency, reduce costs and increase revenues - We do this by driving traffic to their websites and converting visitors to buyers.

Primo Interactive gives your business access to both business and technical expertise. We have years of experience in the professional application of new and emerging technologies to boost business performance.

Online marketing solutions

Our proven 'organic' and 'paid performance' Search Engine marketing techniques deliver cost-effective, targetted traffic volumes to your website and our visually stunning web design and top-of-the-line eCommerce development converts traffic to leads and sales.

We do not use any outdated tips and tricks that may work short-term, but leave you high and dry in the long run.

We will work closely with you to understand your business and will tailor a solution unique to you - We aim to provide clarity and transparency throughout the project.

Our work is results driven and we provide in-depth analytical data to both assist us in delivering and to help you integrate your online activity within the rest of your marketing strategy.

Would pausing your AdWords ads result in an 89% drop in clicks?

It is often assumed that PPC campaigns (paid search advertising e.g. Google AdWords) should only be used for search terms where you do not already have a strong organic presence. We have always argued against making sweeping judgements such as this and advise clients to let the data decide. A recent study by Google into this topic makes fascinating reading and implies that paid search not only delivers clicks directly, but may also have a positive effect on click through rates for associated organic listing as well.

What Next?

We would be delighted to provide a solution for your business - Please contact us to discuss your requirements.

Introduction to Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results. As a business, SEO can be an effective way to increase the visibility and reach of your website, and to drive targeted traffic to your site.

To optimise your website for search engines, you'll need to follow best practices and ensure that your site is technically sound and easy to navigate. This may involve optimising your site's content, structure, and meta tags, and ensuring that your site is mobile-friendly and has a fast loading speed.

It's also important to create high-quality, relevant content that provides value to your users. This can help to improve your website's rankings in search results and attract targeted traffic to your site.

In addition to on-page optimisation, it's important to build high-quality backlinks to your website. Backlinks are links from other websites to your website, and can help to improve your website's visibility and credibility in the eyes of search engines. However, it's important to avoid engaging in link schemes or other black hat SEO tactics, as these can harm your website's rankings and reputation.

To be successful with SEO, it's important to track and measure your results. This can help you to understand what's working and what may need improvement, and to identify opportunities for optimisation. There are a variety of tools and resources available to help businesses track and measure their SEO efforts, including Google Analytics and other web analytics tools.

By following best practices and investing in SEO, businesses can increase the visibility and reach of their website, and drive targeted traffic to their site. SEO can be a powerful way to improve the online presence and success of a business, but it's important to approach it strategically and invest time and resources in building a strong foundation for success.

Introduction to Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) advertising is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC advertising can be an effective way for businesses to reach their target audience and drive targeted traffic to their website.

To start a PPC campaign, businesses will need to choose the keywords they want to target, create ad copy and select the landing page for their ads. They will then need to choose the networks and platforms they want to advertise on, and set a budget for their campaign.

There are a few key considerations to keep in mind when setting up a PPC campaign:

1. Keyword research: It's important to choose the right keywords to target in your PPC campaign. This may involve conducting keyword research to identify the keywords that are most relevant to your business and have a high search volume.
2. Ad copy: The ad copy for your PPC ads should be clear, compelling, and relevant to the keywords you're targeting. It's important to include a call to action and to highlight the benefits of your product or service.
3. Landing page: The landing page for your PPC ads should be relevant to the keywords you're targeting and should provide a clear path for the user to take action. This may involve making a purchase, signing up for a newsletter, or filling out a contact form.
4. Network and platform selection: There are a variety of networks and platforms available for PPC advertising, including Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. It's important to choose the networks and platforms that are most relevant to your business and target audience.
5. Budget: It's important to set a budget for your PPC campaign and to monitor and adjust your spending as needed. This will help to ensure that you're getting a good return on investment and that your campaign is sustainable over the long term.

By following these best practices and investing in PPC advertising, businesses can drive targeted traffic to their website and reach their target audience. PPC advertising can be a powerful way to increase brand awareness and drive sales, but it's important to approach it strategically and invest time and resources in building a strong foundation for success.

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