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Ben Hetherington, Porsche Carrera Cup GB

We are pleased to announce our sponsorship of Porsche Carrera Cup Scholarship winner Ben Hetherington in the Porsche Carrera Cup GB.

Cheshire-based Ben races the new Porsche 911 GT3 Cup car for Red Line Racing - the team that has won the overall drivers' title for three of the last four seasons with James Sutton and Tim Harvey.

The Porsche Carrera Cup Great Britain, which is widely considered to be at the very pinnacle of British motor racing with its stunning cars, top teams and drivers, is currently in its ninth year in the UK and is modelled on Porsche's long-established world-wide Carrera Cup concept - Equal cars, close and exciting racing and first-class facilities.

The Carrera Cup GB also continues to be a prime support race to the British Touring Car Championship (BTCC), which guarantees bumper race day crowds and first-class TV coverage.

Ben will also take part in the Porsche Carrera World Cup, an incredible race on the Nordschleife circuit at the world famous Nurburgring that is contested by up to 200 Porsche 911 GT3 Cup cars in front of an expected crowd in excess of 250,000 fans - Making history as the biggest single-marque race ever held!

Primo Interactive Managing Director, Andrew Roberts said “We are delighted to sponsor Ben in the Porsche Carrera Cup and look forward to seeing him on the podium very soon. The Carrera Cup format guarantees exciting, competitive racing and attracts an impressive following at the track, on TV, in print and online, which aligns perfectly with our Car Dealer Websites solution.”

About the Porsche Carrera Cup GB

The Porsche Carrera Cup GB is a premier motorsport championship featuring Porsche 911 GT3 Cup cars. The series has been running since 2003 and is known for providing a platform for up-and-coming drivers to showcase their skills and progress to higher levels of racing.

The Porsche Carrera Cup GB is held over the course of a season, with races taking place at some of the UK's most iconic circuits. These include Silverstone, Brands Hatch, and Oulton Park, among others. The championship features two classes: Pro and Pro-Am. The Pro class is for professional drivers, while the Pro-Am class is for amateur drivers who are paired with professional mentors.

One of the standout features of the Porsche Carrera Cup GB is the close competition between drivers. The 911 GT3 Cup cars are all identical, meaning that the championship is decided on driver skill and strategy rather than the performance of the car. This creates exciting and unpredictable racing, with multiple drivers often battling for the lead.

The Porsche Carrera Cup GB has a reputation for producing talented drivers who go on to have successful careers in motorsport. Past champions of the series include Richard Westbrook, Michael Caine, and James Sutton, all of whom have gone on to compete in top-level racing series such as the British Touring Car Championship (BTCC) and the European Le Mans Series (ELMS).

In addition to the on-track action, the Porsche Carrera Cup GB also offers a number of off-track activities for drivers and fans. These include driver briefings, autograph sessions, and meet-and-greets with the drivers. The championship also has a strong focus on sustainability, with initiatives in place to reduce the carbon footprint of the series. This includes the use of hybrid support vehicles and a commitment to offsetting the carbon emissions of the championship.

The Porsche Carrera Cup GB also has a strong media presence, with live coverage of races available on television and online. The series is also well-represented on social media, with regular updates and behind-the-scenes content available on platforms such as Twitter and Instagram.

Aside from the on-track action, the Porsche Carrera Cup GB also offers a range of opportunities for teams and drivers to engage with sponsors and partners. This includes trackside branding, hospitality packages, and the use of team and driver assets for promotional purposes.

Overall, the Porsche Carrera Cup GB is a thrilling and competitive motorsport championship that provides a platform for up-and-coming drivers to showcase their skills. With close racing and a range of off-track activities, the championship offers something for both drivers and fans alike. The series has a strong reputation for producing talented drivers who go on to have successful careers in motorsport, and its commitment to sustainability sets it apart from other championships. With live coverage and a strong media presence, the Porsche Carrera Cup GB is a must-watch for any motorsport fan.

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