Car Dealer Websites

Launch your car dealer website from just £24.97 a month

With nearly 16,000 car dealers in the UK¹, selling over 9 million new and used cars per year², standing out in the crowd is more challenging than ever. Primo Interactive car dealer websites​ are here to help. We can quickly, effortlessly and cost effectively upgrade your existing car dealer website or launch a brand new web presence. What's more, moving your website to Primo Interactive could save you over £500 per year³.

Our clients have said that we are the best website builder for car dealership​ websites in the UK. We have been website providers for car dealerships​ since 2006, building a variety of websites, apps and software for car dealership​s and car finance companies.

Car Dealer Website Design​

DIY is fine at home, but when it comes to creating not just vehicle dealer websites, but an effective online presence for your car dealership, a do-it-yourself website builder or template just will not suffice.

With Primo Interactive, your website is built by our experienced team of professional Web Designers and Developers, ensuring optimum results first time, every time.

Primo Interactive comprises a highly experienced website design and development team that not only understands car showroom website design​ inside out, but also appreciates the unique challenges and requirements of a car dealership in the UK when deploying an effective automotive dealership website. We use our own purpose-built car dealer website platform to create a bespoke site for all different types of dealerships, from small independants to prestige showrooms and car supermarkets.

Hassle-Free Deployment: Our off-the-shelf solution ensures that you can get to market quickly. We will design and build your website, providing you with login credentials so you can easily manage your inventory within 7 working days.

Website Storefront: Display your stock like never before. We design fully responsive car dealer websites that look great on any device, from desktops to mobiles, tablets, and TVs, ensuring a seamless experience for all users. Capture leads with user-friendly enquiry forms, complete with instant notifications.

Integrated Finance: Your customers can find their next vehicle quickly based on their monthly budget and individual needs.

Car Dealer Reviews: Effectively displaying your customer reviews and testimonials increases conversion rates and helps develop trust in your business.

Dealer Management System (DMS)

A Primo Interactive car dealership website comes complete with an extensive set of tools, including CRM and Stock Management to make managing your dealership quick, easy and effective. We offer a feature-rich dealer management system that enables you to manage customer enquiries, take payments, and accept part exchanges. Streamline your dealership operations and accelerate your cashflow with our user-friendly Dealer Management System (DMS).

CRM: Sell more and stop letting potential customers fall through the cracks. Having a complete overview of your customers is essential for effective dealership management. With our CRM solution, you can keep track of customer progress and manage the entire sales workflow.

Fully-branded invoices: Generate and send professional, comprehensive, and compliant invoices to your customers, whether consumers, or finance brokers in seconds, at the click of a button. All interaction is user-friendly, intuitive, and guided to ensure sales and admin teams with even the most limited computer skills can operate effectively with ease.

E-Sign: Support remote ordering and delivery, while maintaining security and compliance, by seamlessly sending invoices and sales contracts to customers for electronic signature, all tracked and monitorable within your CRM, creating contactless sales processes out of the box.

Deal Builder: Stop getting customers details wrong, create accurate sales records quickly & easily.

Document Packs: Complex sales documentation made easy and compliant.

With our CRM in from of your teams, you can get paid quicker with clear and concise invoices that leave no room for confusion, gain instant insights into vehicle profitability with automatic calculations, and effortlessly calculate VAT margins for all transactions.

Leads can be automatically imported from almost any source, including:

• Auto Trader
• CarGurus
• Heycar
• YesAuto
• eBay Motors Group
• Facebook Marketplace
• Cazoo
• WeBuyAnyCar

Our administration system is fully-responsive which means you can monitor activity on the go through your phone.

Stock Management

All of your vehicle information collected and shown in one place. Stop wasting time managing stock and focus on selling more vehicles! Our innovative Automotive Vehicle Management System is designed to revolutionise your operations.

Manage your stock easily. Our website includes a built-in stock management system, allowing you to easily track and manage your inventory in real-time.

If you are an Auto Trader dealer, your inventory can be automatically imported and synchronised in real time.

Showroom Showreels

Display your inventory on a big-screen TV within your showroom.

Third Party Integrations

Our websites and CRM can integrate seamlessly and bi-directionally with a variety of platforms, such as AutoConvert, to ensure your dealership team is on top of all the detail, all the time.

SEO & Google Submission

Dominate search results with our cutting-edge SEO technology, helping your vehicles appear highly in the search engine results pages. Each vehicle on your site is meticulously optimised for maximum search engine visibility. We will submit your website to Google, ensuring it is fully-indexed and ready to appear in search results.

Google Analytics

Track and analyze the performance of your website and traffic with the power of GA4 Google Analytics.

Schema Data Markup

Our websites incorporate schema microdata to enhance your online visibility and improve SEO.

AI Vehicle Descriptions

Sometimes it can be hard to find the right words - Our Artificial Intelligence (AI) integrations, ensure that your vehicle descriptions, page titles and meta data is always optimised, automatically.

UK Server Hosting & 99.9% Uptime Guarantee

Gain extra peace of mind with our 99.9% server uptime guarantee.

Expert Support

We offer ongoing support to ensure your website runs smoothly and stays up-to-date 24/7/365.

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As the largest automotive marketplace in the UK, Auto Trader features more than 450,000 cars on any given day, giving users access to over 80% of the UK’s automotive retailers in one place.

As a result, many car dealerships see being visible on Auto Trader as a non-negotiable essential. We therefore make the Auto Trader platform an integral part of your website and DMS, ensuring for example that inventory is seamlessly imported and synchronised in real-time, so thet any changes or additions you make via Auto Trader are instantly reflected on your website.

We are proud to have achieved the status of Auto Trader Connect Partner, which means we have completed integration with Auto Trader Connect – Retail Essentials to provide our customers with access to the service. If you would like to benefit from this service, please speak to your Auto Trader account manager who can assist you.

For more information on Auto Trader Connect, please see www.autotrader.co.uk.

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Pricing

We keep it simple: Pricing starts from just £24.97 per month for dealerships with up to 25 vehicles in stock.

For advanced customisations a one-time setup fee may be charged and additional services are available at pre-agreed project or hourly rates.

Please contact us to discuss pricing tailored to your specific requirements.

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Case Study

Warwick Hall Cars, Manchester: With over 50 years' combined experience, Warwick Hall Cars welcome all customers and strive to help them through the used car buying process with great savings on quality used cars. They are proud to offer a first class customer service, competitive pricing, and a range of vehicles to suit all budgets & lifestyles.

Primo Interactive deployed warwickhallcars.com, together with our full suite of tools, including CRM and Stock Management, to keep Warwick Hall Cars at the forefront of car dealership technology in the UK.

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Next Steps

In the first instance, please contact us to arrange an initial conversation, where we will discuss your specific requirements and answer any questions you may have.

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Sources: ¹www.autotrader.co.uk (13,289 dealers, representing 80% of the market, as of October 2024); ²heycar.com (7,242,692 used cars and 1,903,000 new cars sold in the UK in 2023); ³www.cardealer5.co.uk (Savings in the region of £372 per year by switching from an Auto Trader website. Cheapest package = £40 per month, 38% more expensive than Primo Interactive. As of October 2024). E&OE. All prices exclude VAT at the prevailing rate (currently 20%).

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