• Home /
• Services /
• Email Marketing - Chester and Wrexham Website Designers and Developers

Email Marketing

Keep in touch with your customers

E-mail marketing is the process of using email to promote products or services to a target audience. It can be an effective way to reach potential customers and build brand awareness, as well as nurture relationships with existing customers and encourage loyalty. E-mail marketing campaigns can take many forms, from newsletters and promotional emails to automated drip campaigns and abandoned cart emails. The key is to create relevant and engaging content that resonates with your audience and encourages them to take action.

E-Mail marketing has got a bit of a bad name for itself and in many cases, righty so! -Unsolicited, SPAM email is more than an annoyance, it causes real costs to business including wasted employee productivity etc.

Done properly however, email marketing can be an important asset for any business.

We help our clients keep in contact with their customers through a variety of email marketing solutions enabling you to quickly, easily and effectively create and send creative, eye-catching email campaigns, manage mailing lists and subscribers and generate in-depth analytical reports.

Design & Testing
We'll do it for you, or you can do it yourself using our advanced design and testing tools. Import creative with a single click and use integrated testing tools to ensure they look great in all email programs.

Design Creativity
Email designs can be created using your favorite tools and then imported into your account with the click of a mouse. Your code will automatically be adjusted for the best results in email clients like Gmail and Outlook. We don't impose any design restrictions, and you won't find any ugly 'powered by' logos or branding.

Single click design and SPAM testing
Testing your design in all the different email clients is the most frustrating part of sending email campaigns. Our design and spam testing tool changes all that by doing the hard work for you. Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL. We'll also run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

Templates
We make it easy to send email campaigns by yourself with over 30 fully tested email templates you can easily modify for your own needs.

Personalisation
Your emails can be personalised by inserting subscribers' names, or even the last product they purchased.

Forward to a friend
Let your recipients spread the word virally and track the results.

Only pay when you sendSimple pricing that means you only pay when you send with no hidden fees.

Powerful reports
Track the opens, clicks, forwards, unsubscribes, bounces and more.

Industry-leading deliverability
Authentication, relationships with ISPs and more ensure your emails are delivered.

List management
We take all the pain out of list management by handling time-consuming bounces and unsubscribes automatically.

Spam Complaints
Integration with Yahoo!, Hotmail and more mean we can report on complaints.

To be successful with e-mail marketing, it's important to have a well-defined target audience and a clear strategy in place. You'll also need to build a targeted email list, create compelling content, and use effective tactics to increase open and click-through rates.

One of the most important aspects of e-mail marketing is deliverability, which refers to the ability of your emails to reach their intended recipients. If your emails aren't being delivered, all of your hard work and effort will go to waste. There are several factors that can affect deliverability, including:

• Spam filters: Many email providers have spam filters in place to block unwanted or suspicious emails from reaching users' inboxes. If your emails are flagged as spam, they may be automatically filtered into the spam folder or rejected altogether. To avoid this, you'll need to ensure that your emails are compliant with anti-spam laws and guidelines, and follow best practices for sending emails.
• Email reputation: Your email reputation is based on the quality and behaviour of your emails, as well as the reputation of your domain and IP address. If you have a poor reputation, your emails may be more likely to be flagged as spam or rejected. To improve your reputation, you'll need to send relevant, high-quality emails and avoid sending emails to inactive or unengaged subscribers.
• Server and hosting issues: If you're using a third-party email service provider (ESP), server or hosting issues can also affect your deliverability. Make sure you choose a reputable and reliable ESP, and keep an eye on your server uptime and response times.

To improve your deliverability, it's important to follow best practices for e-mail marketing:

• Use a double opt-in process to build your email list: Double opt-in is a process in which a user subscribes to your email list and then confirms their subscription via a confirmation email. This helps to ensure that you're only sending emails to people who have actively expressed an interest in receiving them.
• Segment your email list: Segmenting your email list means dividing it into smaller groups based on shared characteristics or behaviours. This allows you to send more targeted, relevant emails to each group, which can improve engagement and deliverability.
• Use a clear, attention-grabbing subject line: The subject line is often the first thing that a recipient sees when they receive an email, so it's important to make it count. Use actionable language and make it clear what the email is about. Avoid using spammy words or phrases that may trigger spam filters.
• Use a consistent sender name and address: Using a consistent sender name and address helps to build trust and credibility with your audience. It also makes it easier for them to recognise and engage with your emails.
• Keep your email list clean and up-to-date: It's important to keep your email list clean by removing inactive or unengaged subscribers on a regular basis. This can help to improve your deliverability and ensure that your emails are being sent to people who are interested in receiving them.
• Monitor and track your performance: Use tools like Google Analytics or email marketing platforms to track the performance of your e-mail campaigns. This will help you to understand which emails are performing well and which ones may need improvement. You can track metrics like open rates, click-through rates, and unsubscribe rates to get a better understanding of your audience's behaviour and preferences.
• Follow anti-spam laws and guidelines: It's important to follow anti-spam laws and guidelines to avoid having your emails flagged as spam. These laws vary by country, but some common elements include requiring explicit consent to receive emails, including an opt-out option in each email, and accurately representing the content and purpose of the email.

By following these best practices, you can improve your deliverability and ensure that your e-mail marketing efforts are successful. E-mail marketing can be an effective way to drive traffic to your website, generate leads, and increase sales, but it's important to approach it with a clear strategy and focus on delivering value to your audience. By building a targeted email list, creating engaging content, and following best practices, you can create a successful e-mail marketing campaign that helps you achieve your business goals.

Trusted by some of the best…